Unit 20 + 24 Prep

Technological convergence definition: A number of different technologies come together to work in the same product  Explain how convergence technologies from your grandparents' point of view - Although it may be complicated for grandparents to understand technology after a bit of practice, using a smart phone can become a lot simpler and easier to use, not to mention how cheap it can be compared to buying all the different technology products to be able to do exactly what a smart phone does. Explain how digital convergence has effected society - Society have been affected negatively to the digital convergence and positively in their own respective ways.  People have become more social, while being anti-social.  Through social media they socialise and while they are out with friends, you would constantly see them on their phones.  This anti-social behaviour is seen as normal and can be seen as rude with the older generation.  However digital convergence al...

The writing "Just like mummy" is in a very similar style of font as a child's hand writing, which feels very real.  The colour of the crayons and the box attracts attention.  Furthermore it promotes the innocent behaviour of the children and means they don't know what they are doing, they are just following their role model.  With a very strong and important message in a grey and simple text to raise awareness how serious it can be. The bright red colour and bottle shape makes you instantly think that it is Coca Cola due to it being one of the few drinks that has a red label.  "You Don't have to stay inside the lines"  shows that they think out of the box. The tomatoes show the purity of the ketchup and show there aren't any additives to the sauce.  The logo, although changed and cut up, is still recognisable for anyone to see.

KFC SALAD ADVERT No long shots, no scenery needed. Used close up, extreme close up and mid shot. Close up and extreme close up used to see the food as it is the main focus. Another extreme close up of a small piece of the food. Stereo typical office, people, job, location. Boring, dull colours as the live colours it the food. YSL perfume ad Point of view shots of the person 'addicted' to her. Shot from behind her the whole time. No colour until the perfume. Red lips suggest seduction. Shots of the woman in silhouette making the audience feel in the shadows. Burger King advert Making a joke about musical theatre Making joke about men being their target audience. Making a joke about women not eating anything. Saying it is more than enough to fill you up Joking about stereotypes Shows diversity with different cultures.

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Brand Summary: Makes the brand's benefits and specialities clear.  e.g Apple, they will talk about key features on the new phone. Brief: Clear and to the point.  Keeps customers interested.  Cost effective. Rhymes: Sticks in the mind, easy to remember.  eg. Compare the meerkat/market and go compare. Repetition of brand name: repeating something three times or more helps it to become memorable. Alliteration: Similar to rhyming. Use of second person: Consumer feels spoken to personally and involved or identity on offer. Use of every/always: Indicated the company's unswerving commitment. Present tense: Universality/timelessness. Imperatives: Assertive demands designed to sweep the consumer along in agreement. Use of capitals: FOR EMPHASIS. Humour: Consumers are entertained, so tend to be well disposed towards the brand. Use of puns/wordplay: Gives a second layer of meaning to impress the consumer with its smartness and no...

Advertising is... The creation of a campaign that promote a brand, product, scheme, charity, company or event over a period of time to attract a chosen target audience and convince or persuade them, using radio, magazines, posters, viral, newspapers, billboards, social media or on TV. Further research: What are the earliest advertisements? How much do companies usually spend? What is the process?