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Advertising techniques infographic
Brand Summary: Makes the brand's benefits and specialities clear. e.g Apple, they will talk about key features on the new phone. Brief: Clear and to the point. Keeps customers interested. Cost effective. Rhymes: Sticks in the mind, easy to remember. eg. Compare the meerkat/market and go compare. Repetition of brand name: repeating something three times or more helps it to become memorable. Alliteration: Similar to rhyming. Use of second person: Consumer feels spoken to personally and involved or identity on offer. Use of every/always: Indicated the company's unswerving commitment. Present tense: Universality/timelessness. Imperatives: Assertive demands designed to sweep the consumer along in agreement. Use of capitals: FOR EMPHASIS. Humour: Consumers are entertained, so tend to be well disposed towards the brand. Use of puns/wordplay: Gives a second layer of meaning to impress the consumer with its smartness and no...
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