Analysing Television Adverts

KFC SALAD ADVERT

No long shots, no scenery needed.
Used close up, extreme close up and mid shot.
Close up and extreme close up used to see the food as it is the main focus.
Another extreme close up of a small piece of the food.
Stereo typical office, people, job, location.
Boring, dull colours as the live colours it the food.

YSL perfume ad

Point of view shots of the person 'addicted' to her.
Shot from behind her the whole time.
No colour until the perfume.
Red lips suggest seduction.
Shots of the woman in silhouette making the audience feel in the shadows.

Burger King advert

Making a joke about musical theatre
Making joke about men being their target audience.
Making a joke about women not eating anything.
Saying it is more than enough to fill you up
Joking about stereotypes
Shows diversity with different cultures.

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