Advertising is...

Advertising is...

The creation of a campaign that promote a brand, product, scheme, charity, company or event over a period of time to attract a chosen target audience and convince or persuade them, using radio, magazines, posters, viral, newspapers, billboards, social media or on TV.

Further research:

  • What are the earliest advertisements?














  • How much do companies usually spend?

  • What is the process? 

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Advertising techniques infographic

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Brand Summary: Makes the brand's benefits and specialities clear.  e.g Apple, they will talk about key features on the new phone. Brief: Clear and to the point.  Keeps customers interested.  Cost effective. Rhymes: Sticks in the mind, easy to remember.  eg. Compare the meerkat/market and go compare. Repetition of brand name: repeating something three times or more helps it to become memorable. Alliteration: Similar to rhyming. Use of second person: Consumer feels spoken to personally and involved or identity on offer. Use of every/always: Indicated the company's unswerving commitment. Present tense: Universality/timelessness. Imperatives: Assertive demands designed to sweep the consumer along in agreement. Use of capitals: FOR EMPHASIS. Humour: Consumers are entertained, so tend to be well disposed towards the brand. Use of puns/wordplay: Gives a second layer of meaning to impress the consumer with its smartness and no...
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