What makes a good print ad

The writing "Just like mummy" is in a very similar style of font as a child's hand writing, which feels very real.  The colour of the crayons and the box attracts attention.  Furthermore it promotes the innocent behaviour of the children and means they don't know what they are doing, they are just following their role model.  With a very strong and important message in a grey and simple text to raise awareness how serious it can be.

The bright red colour and bottle shape makes you instantly think that it is Coca Cola due to it being one of the few drinks that has a red label.  "You Don't have to stay inside the lines"  shows that they think out of the box.

The tomatoes show the purity of the ketchup and show there aren't any additives to the sauce.  The logo, although changed and cut up, is still recognisable for anyone to see.


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